Identify and develop vision, mission and key messages
Establish objectives, core audiences, channels
Key talking points and brand pillars
Strategic storytelling, anchored to an industry relevant timeline
Advocacy & Industry
Identify and develop thought leadership and content curation
Building relationship with stakeholders, partners and industry leaders
Identify and create networking opportunities, talks and conferences.
Create bespoke itineraries during industry key moments (i.e: Salone del Mobile)
Media Relations
Writing and editing press releases
Tailored messages to the right journalists and media outlets
Press outreach and coordination, including press trips
Media briefings and reputation management
Partnerships & Activations
Media Partnerships negotiation, deliverables, contract
Brand guardianship, overview of messaging and visual identity across photography briefs
Concept development, ideation, partner research and event support
Initiate roundtables, develop themes and talking points; pair speakers and chairpeople
Copywriting
Producing copy for a number of different uses (including interviews, expert comments, quotes)
Ensuring consistent and elevated key messaging across copy based on established brand guidelines
Speech writing, advising on format and style
Bilingual Comms
Editing and perfecting existing written materials, in both Italian and English (from and to), especially if original text is written by non-native speakers or non-industry specific translators
Spoken presentation training / interview training (in both Italian and English)
